Valentine’s Day is approaching, and we want to talk about the ultimate love story: blogs and Google. You’ve probably heard many people preach that your business needs to be blogging, and they are right, but we want to tell you the biggest reason why—Google loves it!
Fresh, unique content is one of the biggest factors for Google’s SERP (search engine results placement) algorithm, meaning that the more quality blogs you post, the better your website will rank on Google (and other search engines too).
Since your main website pages are typically static, a business blog is the best on-site strategy to post fresh content consistently. Writing two to three new blog articles each week offers Google, and other search engines, fresh, relevant content to scan when they crawl your site. A diverse range of topics also expands your reach in user searches. [Business 2 Community]
Need more convincing? Great, here’s even more reasons you should blog for your business:
- It drives leads: here’s a mind-blowing statistic for you, from New York Times best-seller Neil Patel, companies with blogs generate 97 per cent more leads than companies who don’t blog.
- You can drive conversions: despite driving more traffic to your website via blogging, crafting quality posts with relevant content will help you demonstrate credibility and give people a reason to get to the all-important call to action.
- It drives engagement: your audience is looking for information, and providing them with learning opportunities or your expertise, offers them the chance to share your content on their own channels and interact with what you’re posting about as well. Blogs are a great place to answer common questions or to offer advice.
- It builds links: anyone with any amount of SEO knowledge knows that quality links are gold for web crawlers (which help rank websites on Google). But the type of link is important, so providing quality content that you create will provide value for other people in wanting to link to your website. You also want to include links in blogs to reputable sources as well.
- It’s inexpensive: once you’ve built your website, don’t let it go to waste. You’ve invested in the initial cost of building a site, and the up-keep of a blog requires only your time, or the cost of a writer which is well worth the amount of activity you are going to see as a result of blogging. It’s important to remember that quality matters, so if your blogs are not professionally written or appear “juvenile”, they aren’t going to rank as well.
Okay, maybe you’re convinced now, here’s some tips right from Google on how to get blogging right:
- Make pages primarily for users, not for search engines.
- Don’t deceive your users.
- Don’t try to outsmart Google or keyword stuff. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users?”
- Think about what makes your website unique, valuable, or engaging.
- Avoid link schemes.
- Avoid automatically generated content, or content that’s duplicated (purchased from a company that sends the same blog to multiple businesses to post).